Communication with existing customers is generally neglected by businesses as they often focus their marketing and advertising on communicating with potential customers instead. All businesses should be in contact with their existing customers a minimum of 12 times per year … Read More
The ATO is warning that scammers have adopted ‘Robocall’ technology to target taxpayers across the country. Assistant Commissioner Gavin Siebert said: “Scammers are sending pre-recorded messages in record numbers and are manipulating caller identification so that your phone displays a … Read More
By calculating the true value of a customer, or potential customer, it places a value on the total sales and profits generated by the customer over their lifetime with the business. The actual numbers can be astounding. For example, although … Read More